Priyanka Shitole
As we know, Google changes its search algorithm hundreds of times each year, although most of these changes are pretty minor. However, some of them change the way businesses are accustomed of doing SEO. Let’s see the recent ones:
Panda | Penguin | Hummingbird | |
---|---|---|---|
Released | Feb 23, 2011 (Last updated in 2014) | April 24, 2012 (Last updated in 2013) | August 2013 |
Intentions | Target websites with low-quality content and sites with high ad-to-content ratios | Target sites that do not follow Google guidelines and spam Google for ranking | Display search results based on user's actual search intent behind the keywords |
Impact | Display websites with low-quality content lower in the search results | Display spam website lower in search results or ban it all together | Filter and show more relevant websites |
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