July 6th, 2020
Often I get asked about running a few ads and getting started on a Search Engine Marketing (SEM) Campaign to help businesses grow. Sounds simple enough, but it doesn’t really work that way.
An SEM campaign is not just about creating ads on Google or Bing. There is an intense thought process and groundwork that make for a successful measurable SEM Campaign.
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June 1st, 2018
With the increasing usage of artificial intelligence and automation, it is more crucial than ever to pay extra attention to your information privacy, what information you share, how and where.
Lately, have you been bombarded with emails alerting you of the new Privacy Policies? Or have you noticed an increasing number of websites declaring how they collect your information and plan on using it? Thanks to the recent enactment of a General Data Protection Regulation (GDPR), you have been granted a few rights to protect your information from being collected, stored or used.
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March 27th, 2018
After years of experimentation and usability testing, Google has decided to roll-out “mobile-first” indexing.
What does this mean to your business?
Google, or any search engine, “indexes” or records websites as a tool or resource or business entity for specific products or services. Google also records the content on these websites. Some websites have a separate “mobile website” or “dynamic content” for mobile devices compared to the desktops. Until now, Google kept a record of what content a user sees on a desktop devices. Starting now, Google will record ONLY what a user sees on mobile devices.
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March 3rd, 2018
Jane: “Hi, I am Jane, and I have been hacked.”
Group members: “Hi, Jane!”
At one point or another, most us have been victims of the identity theft, website and email hacks, and cyber threats. While we can’t completely stop such intrusions, we can most certainly take preventative measures and ensure that intruders and bots won’t easily hack their way into our online accounts and lives. Better safe than sorry!
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March 26th, 2015
Facebook has introduced some new features on March 25-26, 2015 at the F8 Conference. As predicted in previous annual conferences, Facebook wants to grab YouTube’s market share and become a leading video service provider. Facebook is also aggressively updating its systems to offer more features for enterprises so that they can use Facebook as a tool to attract millennials and reach a broader audience. Most of the new features are geared towards businesses and focus on bring them closer to their customers. By letting users connect directly, businesses will focus on customer value creation and customer experiences. Facebook will allow businesses to emphasize customer insights on every step. Businesses can rely on Facebook for successful outside-in strategies.