Priyanka Shitole

Social media hold great influence that can empower the voice of your organization or the product you are selling. With such a widespread and vast medium of marketing, the chance of making mistakes and the risk of believing in myths are high.

Here are some common mistakes that many companies make:

1. They spend meaninglessly on social media.
2. They create social media profiles, but don’t keep up with the interactions.
3. They neglect to define their target audience.
4. There is no strategy or contingency plan.
5. The focus is too much on advertising and not enough attention on the feedback or reactions.

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