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It’s one thing to come up with a “big idea.” It’s another to seamlessly integrate that creative across many hotel brands.

Wyndham Worldwide wanted some fresh creative ideas to promote its rewards program throughout the year. After being called in for this “ideation” assignment, we responded with seasonal and topical reasons to reward their guests and drive engagement that involved Groundhog Day, the 12 Days of Rewards, and New Year’s Bonus Points to name a few. These were implemented as print and digital assets. Then we created a Year in Review video (in three languages) to showcase these programs to the participating properties.

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