Sony’s health care sales team needed flexible, on-the-go marketing materials to use in conversation with prospective clients for their NUCLeUS™ smart digital imaging platform. We created an interactive, tablet-based sales tool to support sales reps in the field, ensuring that they always had the most relevant information at their fingertips, regardless of prospects’ varied priorities. Print brochures were also developed as leave-behinds to help keep Sony’s imaging solution top-of-mind.