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A modern brand identity and launch campaign helped put the new HACPAC in the limelight.

As a key element in downtown Hackensack’s revitalization, the new performing arts center needed to build community awareness and kick off with sold-out shows—establishing its status as a destination venue in the region. We developed a brand identity to take HACPAC into the future, a website for promotion and ticket-sales, and an extensive print, digital and social media campaign to advertise their inaugural series.

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