Priyanka Shitole

A few weeks ago, when I saw my Gmail inbox updated with two new additional tabs, I got very excited to know that all the “not-so-important” emails (primarily promotional emails) were automatically placed in the Promotions tab. I was impressed to see the thoughtful sorting of my emails. Gmail was saving me time. But my excitement lasted only for a week or two, when I noticed some of the promotions I cared about were placed in the Promotional tab, and I did not see them until they had expired.

Is this new Gmail inbox bad news for companies trying to reach its consumer base through email marketing? In the short term – maybe. But in the long run – it also presents an opportunity. Read More