Priyanka Shitole

It has been a long and ever-lasting debate – whether marketers should focus on quantity or quality of the content. It would be ideal to balance the two. Search engines like Google and its frequently changing algorithms have a stand on content creation. One of the SEO tactics is to produce fresh content, whereas recent algorithm updates demand unique and relevant content to all marketing efforts. While both of these strategies have their merits, the real challenge lies more in distributing the content than in creating it. Content marketing facilitates the delivery of content and brand values through the website and distribution channels, therefore, marketers should concentrate on the content distribution plans along with strategic content creation.
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