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Priyanka Shitole

Often I get asked about running a few ads and getting started on a Search Engine Marketing (SEM) Campaign to help businesses grow. Sounds simple enough, but it doesn’t really work that way.

An SEM campaign is not just about creating ads on Google or Bing. There is an intense thought process and groundwork that make for a successful measurable SEM Campaign.
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Priyanka Shitole

With the increasing usage of artificial intelligence and automation, it is more crucial than ever to pay extra attention to your information privacy, what information you share, how and where.

Lately, have you been bombarded with emails alerting you of the new Privacy Policies? Or have you noticed an increasing number of websites declaring how they collect your information and plan on using it? Thanks to the recent enactment of a General Data Protection Regulation (GDPR), you have been granted a few rights to protect your information from being collected, stored or used.
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Priyanka Shitole

After years of experimentation and usability testing, Google has decided to roll-out “mobile-first” indexing.

What does this mean to your business?

Google, or any search engine, “indexes” or records websites as a tool or resource or business entity for specific products or services. Google also records the content on these websites. Some websites have a separate “mobile website” or “dynamic content” for mobile devices compared to the desktops. Until now, Google kept a record of what content a user sees on a desktop devices. Starting now, Google will record ONLY what a user sees on mobile devices.
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Priyanka Shitole

Jane: “Hi, I am Jane, and I have been hacked.”

Group members: “Hi, Jane!”

At one point or another, most us have been victims of the identity theft, website and email hacks, and cyber threats. While we can’t completely stop such intrusions, we can most certainly take preventative measures and ensure that intruders and bots won’t easily hack their way into our online accounts and lives. Better safe than sorry!
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Ryan Huban

This year, I was named one of Jersey’s Best Marketing and Communications Professionals Under 40 by the NJ Ad Club and JSPRAA.

It’s an honor to be recognized for my achievements in marketing and advertising, as well as for my community involvement. Much of my success is due to our talented team here at Words and Pictures, whose collaborative efforts ensure we create incredible work for our clients.
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