Rhonda Smith

It was April of 2020 in Park Ridge, New Jersey and the COVID-19 virus was wreaking its havoc. Like our clients, we left our office space and began to work remotely. We were fortunate to be safe at home, and, thanks to the PPP Grant gainfully employed. We decided the best way to justify our good fortune was to give back by donating our services to a neighboring Bergen County company or organization.

We created the C.A.R.E. (Creative Aid for Recovering Enterprises) Package – a gift of up to $25,000 in marketing and creative services. Although many deserving companies applied, we granted it to Greater Bergen Community Action, Inc., (GBCA) a nonprofit organization that annually serves approximately 50,000 underserved residents of northern New Jersey. Since August of 2020, Words and Pictures has worked with the leaders of GBCA to rebrand and develop digital marketing campaigns.
Read More

Rhonda Smith

As a community-minded company, we wanted to figure out a way to bring everyone on Maynard Drive together, all while doing some good for the community. Well, we found a way, with the help of the Mahwah Center for Food Action – and with a little help from our friends.

During the week of June 22-26, our corporate neighbors worked to fill the food drive boxes with non-perishable goods and personal hygiene products. What a turnout! Each company was so enthusiastic, helpful, and appreciative. Participants included Amica Mutual Insurance Co., Daimler, First Franchise Capital, GE Healthcare, Lexmark, NUS Consulting Group, Café Amore, and Seix Investment Advisors LLC. Thanks to all our corporate neighbors who helped us help our community. Read More

Rhonda Smith

I am often amazed at how nonchalantly some start-up companies regard their brands. I understand that “brand” has become an overused, industry buzzword, but what few new business owners realize, is that developing and maintaining a brand is probably the most important investment a company can make.

By definition, a brand is a claim of distinction. It is more than a logo, a tag line or an ad campaign. A company’s brand is its personality, its character…its voice, if you will. It’s the connection that everyone, from consumers to employees, from clients to fans, has with your product or service. And everyone within the company, from the board members to the managers to the interns, should be stewards of the brand.
Read More